How to Write a Script for Your Next Video: Tips and Tricks from a DMV Video Producer

Creating a compelling video doesn’t start with fancy equipment—it starts with a well-written script. Whether you're producing a commercial, product demo, or explainer video, the script is your foundation. If you’re not sure how to write one, this guide is for you.

As a Fairfax-based video production company, we’ve helped dozens of clients across the DMV area plan their scripts to match their goals. Here’s how to do it right:

Step 1: Know Your Video Type

Before writing a single word, identify what kind of video you're making:

• Commercial: Keep it short, emotional, and attention-grabbing.

• Explainer Video: Use a clear introduction, then inform with structure.

• Product Demo: Mix benefits with technical walkthroughs in a digestible flow.

Step 2: Nail Your Script Structure

A good video has three acts—beginning, middle, and end. Don’t overcomplicate it. Whether you’re speaking on-camera or working with voiceover, clarity and rhythm matter.

Here are a few writing rules:

• Be concise: Cut the fluff. Your viewer’s time is valuable.

• Use active voice: It keeps your energy high and the viewer engaged.

• Strong verbs win: Make your message punchy and direct.

• Always tell a story: Even in 30 seconds, stories connect emotionally.
  

Bonus Tip: Collaborate with Your Video Team Early

Your script shouldn’t live in isolation. Share it with your production team early. A good script is collaborative—it works with the visual style, location, and editing plan.

Ready to bring your script to life?

We help businesses across Northern Virginia, DC, and beyond bring their scripts to life with commercial-quality video production.

Schedule a 1-Hour Strategy Call

we’ll help you turn words into high-impact visuals.