“What’s Your Budget?” More Than Just a Pricing Question

When a potential client reaches out to us at C King Media, one of the first things we ask is:
“What’s your budget?”

We get it—this question can feel a bit uncomfortable. Some people worry it’s a sales tactic, or that revealing a number will lock them into a deal they’re not ready for. But let us be clear: that’s not how we operate.

Why We Ask About Your Budget

The real reason we ask about your budget is simple:
To understand your goals and build a video solution that works for you.

Your budget helps us:

• Understand your vision

• Recommend realistic service options

• Save time and avoid misalignment

• Deliver the production quality you actually want

Budget Ranges: What They Typically Mean

We work with a wide range of clients in the DMV area—from individuals and nonprofits to corporate clients and national brands. Here’s how budget tiers typically break down:

$1,500–$2,500

A great fit for smaller projects such as:

• Basic interviews or testimonials

• Single-location shoots

• Minimal editing/post-production
  Ideal for businesses looking to dip into video with strategic, simple visuals.

$8,000–$10,000+

At this level, we’re able to provide:

• Full production planning

• Multiple filming locations

• Lighting, scripting, creative direction

• Hair, makeup, and wardrobe styling

• A dedicated crew and high-end equipment

This level gives you a polished, high-impact final product that aligns with national brand standards.

Smaller Budgets = Smarter Priorities

We never judge based on budget size. Some clients want a sleek product with minimal involvement—just “shoot it and ship it.” Others want a cinematic production with all the extras.

What matters most? That we understand your expectations and help you achieve them without waste or confusion.

If you’re considering video but unsure what you can afford, let’s talk.
We’ll walk through your vision and help you choose the path that’s right for your needs and resources.

Schedule a Free Consultation
Let’s find the best way to bring your story to life—on your terms.