Inside Our Shoot With White32 Dental in Washington, D.C.
Every project has a story, and sometimes the story is just as meaningful as the final product. When our team at C King Media partnered with LassoMD for a full-day shoot at White32 Dental in Washington, D.C., it was about more than cameras and lights. It was about capturing the energy of a practice, the trust between patients and staff, and the collaboration between three groups working together to create something lasting.
From the very start, we could tell this project would be special. White32 Dental made the bold choice to close their office for the entire day so the team could fully dedicate themselves to filming. That decision alone spoke volumes about their commitment to telling their story well. By removing the pressure of a regular workday, the staff had the space to be present and engaged, which created an environment that felt organized, calm, and ready for creativity.
How the Collaboration Came Together
This project began with LassoMD, a nationwide company that helps dentists grow their practices through websites, SEO, advertising, social content, and video production. For White32 Dental, they developed the overall marketing plan and brought us in to provide the photography and videography.
That distinction is important. We were not hired directly by White32 Dental. Instead, we acted as the directors of photography for LassoMD’s vision. It is a role we step into often, and it allows us to bring our creative expertise into larger marketing strategies without reinventing the wheel.
For us, collaborating with LassoMD felt like a natural fit. Our team has been working in the dental space for nearly a decade, starting with projects in the Shenandoah Valley more than nine years ago. That experience gave us an understanding of how dental practices operate and what kind of visuals connect best with patients. With LassoMD providing the scripting, shot lists, and interview questions, and our team handling the creative execution, the collaboration worked seamlessly.
Setting the Stage at White32 Dental
When we walked into White32 Dental, it was immediately clear that preparation had been taken seriously. The office manager had every detail lined up. Patients who had agreed to share their testimonials were ready, the staff was fully on board, and the office itself was spotless.
This level of preparation cannot be overstated. Closing the office for the day, organizing patient participation, and setting aside dedicated time created the ideal environment for success. For any practice considering a media shoot, this is one of the best lessons to take away: the more prepared your team is, the more time the production crew can spend focusing on creativity instead of logistics.
The Experience on Set
The energy inside the practice was authentic and welcoming. Cameras can sometimes make people nervous, but here it was different. The staff was relaxed, patients spoke from the heart, and the day flowed smoothly from one setup to the next.
The patient testimonials were especially powerful. Each one highlighted what makes White32 Dental unique, from their professionalism to the genuine care they show every patient. These stories were not rehearsed or scripted. They were honest reflections, and that authenticity comes through clearly on camera.
By combining those testimonials with professional staff headshots and branding imagery, we created a library of content that not only shows what the practice does but also captures who they are.
The Final Results
At the end of the day, the White32 Dental team had a full set of videos and photos they could use across their website, social media, and marketing channels. These assets do more than advertise. They show the personality of the practice, the professionalism of the staff, and the trust patients place in Dr. Charles White and his team.
Why This Project Matters
This shoot with White32 Dental shows how powerful collaboration can be. LassoMD provided the strategy and structure, White32 Dental created the space for authenticity by preparing thoroughly, and our team at C King Media brought the creative direction and technical execution.
The lessons here are clear.
Collaboration allows each partner to focus on their strengths.
Preparation by the client sets the stage for success.
Authenticity is what makes content resonate with audiences.
For us, this project is also a reminder of the role we often play in the industry. Sometimes we are hired directly by clients, and other times we are brought in by marketing companies like LassoMD. In either case, our focus remains the same: to capture real stories with professionalism and creativity.
Final Thoughts
The White32 Dental project was more than just a day of filming. It was proof of what happens when preparation, collaboration, and authenticity come together. The final videos not only highlight the strengths of White32 Dental but also stand as an example of how media can elevate a practice’s brand and connect with patients on a deeper level.
If your practice is considering a media shoot, take inspiration from White32. Dedicate time, prepare your team, and partner with professionals who know how to bring out your story. The result will be content that lasts far beyond the day of filming.
Contact C King Media today to learn how we can bring the same level of creativity and professionalism to your next project.