If you're reading this, you probably have a video shoot coming up with us. First off, thank you. We're excited to work with you. This post walks you through exactly how revisions work once your first draft is ready, and why we do it this way. Five minutes here will save you a lot of back and forth later.
Why video takes more care than people expect
A two-minute video can be built from hundreds of individual clips. On top of that there's music, color, pacing, sound, and the story that ties it all together. Every one of those is a creative choice, and a lot of them are subjective.
Before I focused on corporate and commercial video, I spent years doing documentary-style storytelling at live events. That work taught me how quickly a project can drift when feedback comes in scattered. So we built a process that keeps things moving. It isn't about being rigid. It's about getting you a great video quickly and keeping your costs where we quoted them.
1. All revision notes go in the review link
When your draft is ready, you'll get a link to review it in Frame.io. That's where every note goes. Not email, not text, not a phone call.
We work on your project as a team, from production management to the editor. Emails get buried, notes get split across three messages, and a phone call doesn't leave a record. The last thing we want is to miss a change and leave you wondering why it didn't happen.
2. Your notes stay pinned to the exact moment
This is the part most people don't know. An edit lives on a timeline that is timed down to the frame. If you email us "change the shot at 0:42 and 1:15," those timestamps are only accurate until we make the first change. Trim one clip and everything after it shifts. Now 1:15 isn't 1:15 anymore, and the editor is guessing.
In the review link, your comment attaches to the exact frame you clicked on. It stays there no matter what moves around it. Leave 2 notes or 20, and we'll know exactly what each one means.
3. Two rounds of revisions are included
For almost every project, two rounds is all it takes to get to a polished final, as long as the notes come in together. Video is subjective. Watch your favorite show twice and you'll notice something different each time. When an edit keeps getting reopened, the video doesn't get better. It just takes longer.
You'll have 5 business days to review each draft. Here's how to make the most of it:
Watch it all the way through once before leaving any notes
Watch it again and leave all of your notes in one pass
Bring in your other decision makers. They can comment in the same link, so everyone's feedback is in one place
Let us know when you're done, and we'll get to work
Need more changes after your two rounds? No problem. Additional rounds are available and are billed separately.
What you get out of it
You get faster turnaround, fewer surprises, and a final video that looks like what you pictured. That's the goal every time, and we can't wait to make something great with you.