How to Use Commercial Video on Your Homepage, Sales Page, or Landing Page
You’ve invested in high-quality commercial video but where should you actually use it?
For small businesses, startups, and personal brands, embedding the right video in the right place can mean the difference between someone bouncing from your site… or becoming a customer. Here’s how we recommend placing commercial video across your homepage, sales page, and landing pages based on what works for our clients in the DMV and beyond.
Homepage: Tell Your Story Fast
Your homepage is your first impression. In most cases, we recommend placing a short, high-impact brand video near the top of the page (often called the “hero section”). This video should:
Show who you are and what you do in under 60 seconds
Communicate your vibe, energy, and value
Be autoplayed muted or clearly clickable with an enticing thumbnail
Include a call-to-action, either in the video or right below it
Pro Tip: For C King Media clients, we often deliver both horizontal and vertical versions of the same video so you can also repurpose this content on Instagram Reels or LinkedIn video posts.
Sales Pages: Build Trust & Answer Questions
A well-placed video on a sales page can dramatically increase conversion rates. Use this to:
Explain your service or offer
Address objections or FAQs
Include client testimonials or results
Reinforce credibility with behind-the-scenes footage or team intros
Whether you’re a real estate agent, attorney, or marketing agency commercial video adds emotional connection and clarity. And with our revision-based workflow, we’ll help you script and frame this content with conversions in mind.
Landing Pages: One Message, One Goal
For landing pages tied to specific offers (e.g. a free consultation, event registration, or limited-time promotion), video helps you:
Grab attention above the fold
Reinforce urgency and value
Keep users focused on one specific action
Because landing pages often drive paid traffic, we recommend shorter videos (30–60 seconds) with no fluff just impact. We’ll storyboard, film, and deliver what you need for both paid and organic funnel pages.
Should You Use YouTube, Vimeo, or Something Else?
Great question and one that comes up a lot during our video strategy calls.
Here’s a quick breakdown:
Our Recommendation:
For most C King Media clients, Vimeo offers the best balance of clean presentation and control especially for homepage or landing pages. But we’ll guide you through the decision based on your traffic, goals, and budget.
Want Help Optimizing Your Video Placement?
We don’t just film and deliver content we help you use it strategically. From visual storytelling to homepage optimization, we’ve helped businesses across Northern Virginia, D.C., and the DMV turn passive visitors into active leads.