Behind the Scenes: Our Commercial Video Workflow from Strategy to Delivery
If you’ve ever wondered what it’s like to work with a video production company, this post gives you a detailed look behind the curtain. At C King Media, we believe a smooth, transparent, and collaborative process is what leads to powerful commercial videos and happy clients.
Whether you’re producing a brand film, a service explainer, or a social campaign, our workflow is designed to make the process easy, efficient, and aligned with your goals from day one.
Step 1: Discovery Call, Vision First
Every project begins with a meeting, either by phone, Zoom, or in person to understand your goals. We’ll ask about:
Your target audience
Your campaign or business objectives
Where the video will be used (social, web, broadcast, etc.)
Any visual or brand references you already have
This call sets the foundation for everything that follows.
Need help defining your message? Contact us today.
Step 2: Pre-Production Planning
Once we’re aligned on vision, we move into pre-production. This is where your ideas start to take shape on paper and in logistics. Here’s what we create:
Shot list and storyboards
Day-of production schedule
Talent and casting plan (if needed)
Team assignments and gear checklist
Location logistics and permits
This is the most important step in avoiding costly delays and miscommunication during filming.
Step 3: Production Day Where the Magic Happens
By the time we get to shoot day, everything is in place. Our team shows up with the gear, the plan, and the energy to bring your vision to life.
Depending on the project, this may include:
Multi-camera setups
Lighting and sound design
Teleprompters or interview rigs
Drone footage
Vertical and horizontal capture (yes, both—because social platforms matter)
We stay flexible but focused delivering a professional experience whether we’re on location or in the studio.
Step 4: Post-Production and Revisions
Editing is where your message takes shape. We use collaborative, cloud-based software so you can leave comments, request changes, and view versions easily. You’ll have a set number of revision rounds built into the agreement (usually 1–3 depending on scope), and we keep it all organized to save time.
Pro Tip: Our streamlined revision system eliminates email clutter and speeds up delivery.
Step 5: Final Delivery File Formats That Work
Once you approve the final cut, we deliver your files in formats ready for upload or broadcast, including:
Web-optimized MP4s
Vertical versions for Reels or TikTok (if part of the package)
Thumbnail options for social media
Optional closed captions or subtitles
No extra software, no strange codecs. Just click, upload, and watch your content work.