Client Success Story: How Kumra Orthodontics Grew Through Strategic Video & Content With C King Media

Every now and then, a project grows into something much bigger than anyone expects. This is one of those stories.

Before Kumra Orthodontics became the multi-floor, Washington, D.C. practice it is today… before the expanded patient base… before the polished visual brand across every platform… it all started with a simple question:

“What would it look like to do one video?”

That question came from Dr. Bob Kumra, orthodontist, business owner, and now a close personal friend.

The Beginning: A Simple Inquiry, Not an Instant Sale

Bob didn’t jump in head-first the way many people imagine creative partnerships begin.

It wasn’t one meeting.

It wasn’t one pitch.

And it definitely wasn’t one of those “I saw Charles and I was instantly sold” moments.

He took his time.

We had multiple conversations. He compared options. He asked about pricing. He wanted to make sure the investment made sense for his practice. And to his credit, that patience and due diligence is exactly why he’s grown the way he has, he makes smart, intentional decisions.

What started as a potential single video shoot slowly turned into something with much more potential.

What Happened Next: From One Video to Full-Scale Marketing Support

The initial shoot opened the door to deeper strategy. Very quickly, Dr. Kumra saw the impact of having consistent, high-quality content, not just for aesthetics, but for patient trust, brand clarity, and overall visibility.

Our work together expanded into:

Monthly social media content creation

Consistent professional video shoots

Educational content for parents and patients

Branding upgrades across platforms

A long-term marketing strategy designed to match his vision

And while marketing alone doesn’t build a thriving orthodontic practice, it amplifies everything else a business is already doing right. Strong branding creates trust. Trust brings new patients. New patients create growth.

That’s exactly what happened.

Watching the Practice Grow

Since those early days, Kumra Orthodontics has grown into a stunning, multi-floor brick-and-mortar space in the heart of Washington, D.C. Junior Smiles of Stafford expanded as well, supported by a cleaner, more cohesive digital presence and better communication with its audience.

Was all that growth because of “one video”?

Of course not. Bob’s success comes from running a great practice with great people.

But without marketing without visibility, without clear storytelling, without consistent video and social media strategy business growth is slower, harder, and more expensive.

Our partnership helped accelerate what he was already building.

Beyond the Business: A Partnership That Became a Friendship

One of the rare privileges of this job is the relationships that evolve naturally over years of working closely together.

Through dozens of shoots, strategy calls, and major milestones, Dr. Kumra became more than a client. He became a dear friend.

I was honored to film his wedding.

I’ve watched his family grow.

We’ve supported each other through changes, business decisions, and even a pandemic.

It’s the kind of long-term partnership most creatives dream of trust, communication, results, and genuine camaraderie.

A Story That Reflects What C King Media Stands For

This success story isn’t about luck or one viral video. It’s about consistency. Strategy. Collaboration. And the willingness to build over time.

C King Media is built for business owners who want:

Real strategy behind their content

A creative partner who listens

Professional media that elevates their brand

Long-term results, not quick fixes

Working with Dr. Kumra shows exactly what happens when those things come together.

If you’d like your practice or business to grow its visibility the same way through thoughtful storytelling, consistent content, and a true creative partnership ,C King Media is ready to help you build what’s next.

If you want, I can also generate:

• a thumbnail/header graphic concept

• pull-quotes for promo

• SEO-optimized alt text

• or a condensed version for email marketing

Just say the word.